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Under the 6^th and 7^th Environmental Action Plan 2014-2020, greater attention was given to align sectoral policy objectives with environmental targets. To tackle threats from water stress, the focus has been on promoting efficient use of water in economic activities. The Resource Efficiency Roadmap 2011, the recent Communication on a New Circular Economy 2020, and many of the initiatives funded under the European Innovation Partnership on Water as well as the Horizon 2020 research programme include technological innovations for increased water efficiency in production systems, as well as waste minimization and recycling strategies. This effectively opened a channel for a more active involvement of the industrial sector in EU environmental research and innovation activities and strengthened Corporate Social Responsibility and Extended Producer Responsibility schemes.