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The slow transition in agriculture towards sustainable water use is not only linked to the costs and complexities of modifying farm systems, but also in reforming whole production and consumption systems (EC, 2020h). Transformation of agricultural systems to tackle water scarcity issues and become more resilient to droughts requires a transition in supply chains and consumer demand in order to induce the right market signals on farmers (EEA, 2017c). The new Farm-to-Fork Strategy illustrates how the Green Deal aims to support such integrated and systemic thinking and promote more sustainable food systems. Emphasis is given not only on providing the right incentives to producers, but also by leveraging sustainable investments from food system actors (such as cooperatives and supermarkets), reducing waste along the food chain, and changing consumption patterns towards sustainable diets in order to reduce total demand on natural resources, including water (EEA, 2020 – upcoming EEA W&A report).

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