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The Horizon2020-funded NAIAD project⁽[4]⁾, which aims at endorsing the upscaling of the implementation of NBS, emphasizes the insurance value of NBS as a means to set up convincing business cases. The insurance sector is a natural partner for this approach, both as insurance provider and as institutional investor. The project highlights the role of the funding, financing and procurement phases of NBS implementation projects. The proposed approach relies on collaborative modelling approaches, because only collaboratively built consensus can cover the diversity of affected and benefiting stakeholders and reach confidence in bringing all relevant benefits together in a complete business case (Altamirano et al., 2020). One of the project’s case studies deals with water stress, albeit in qualitative terms only: the Medina del Campo aquifer in central Spain.