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However, with the BWD now fully implemented throughout the EU, it is important to continuously assess its results. It is not merely a case of assessing water quality across Europe, but also about encouraging various stakeholders – such as national politicians, environmental managers, tourism managers, bathing water managers – to integrally implement the Directive. How do we deal with an (albeit small) number of ‘poor’ quality bathing waters that are still attractive for swimming? How do we relate bathing water management with wider environmental issues? How do we make bathing safe in urbanised and once heavily polluted environments? And how do we work towards improving the quality of already ‘sufficient’ bathing sites so that they achieve ‘good’ or ‘excellent’ classification status? These are the questions addressed through the concept of integrated bathing water management discussed in this report.