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Many demand-side strategies have the potential to create conflicts between competing demands, by economic sector, geographical region, etc. However, in the face of decreased water availability navigating such potential conflicts is a necessary task. This means that society needs to become aware of the threats to water resources and also of the current state of water usage at the local level. Cooperation will be a primary goal and will require appropriate institutional frameworks in order to guarantee that water users “play by the rules” – this does not only require enforcement; public participation and awareness are even greater priorities in order to ensure that the threats to water resources are understood and appreciated.