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In addition to its environmental and health impacts, marine litter also has socio-economic costs, mostly affecting coastal communities. On average, 700 items of litter are found on each 100 m stretch of European beach, and without action and clean-up activities, marine litter will continue to accumulate. In order to boost the appeal of their bathing sites to tourists, many communities and businesses must clean up the beaches before the start of the summer season (EEA, 2016c). In the United Kingdom, municipalities spend approximately € 18 million per year on beach clean-ups. The teoretical estimated cost of keeping all 34 million km of global coastlines clean is; USD 69 billion (EUR 50 billion) per year (UN Environment, 2017), and this figure will continue to increase if we do not stop littering.